So if you now understand what faces
brands can have, what products they
make... maybe you want more, since
you’re a brand addict. What about
branding in all its extremes?
Check the Parasite Branding
concepts on the next pages.
Here the selected artists try to
understand a brand and go just
that step further: parasitize on what
the brand has become.
Use the efforts needed to create
the brand and its values for other
purposes. A pretty extreme use of
branding, if you ask me.
But it fits our culture of extremes.
Chapter 3 / Addictlab Brand issue / Parasite Branding
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