Advertising as we know it is dead.
The creative advertising scene is
still somewhat unknown to
the public, yet the public is aware of
their existence. Moreover, the public
has grown up: they won’t fall that
easy for the tips and tricks of
the brands and their marketing
mercenaries.That fact combined
with the current economic situation
makes the processus about
communicating, marketing,
designing and branding a complex
and difficult task.
Today, it’s all about brand
experiences. Go beyond the
communication tools of regular
advertising theories. Best is to start
and rethink the products a brand
should create. The only way to go
is the necessary blurring between
the design & advertising scene.
Addictlab Brand issue/ Chapter 2 / Your product is your brand.
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