Wednesday, August 22, 2007

From Joburg to Venice and back.

Fancy a cup of coffee? Want to know more about some of our projects? In the upcoming weeks, we'll have a number of opportunities to sit down & discuss.

August 29
www.sanlamsafashionweek.co.za / Sandton Convention Center
Day 1: Business & Inspiration
Time: 14:00 - 14:40

Presentation Outline:
Addictlab: New Ways of Thinking
Testimony from an international creative lab with a remarkable global view on -designing the backbone of our existence questions our role as human beings. With developed and yet to be developed tools, we are close to playing God. Some believe we are coinciding with God‘s ‘job description'. An enormous task lies ahead for us, as a community, in defining the boundaries of this research.


September 6

18.00: Open Lab event, Johannesburg; Check our addictlab.com website for more info.

September 11
11.00: Industry : workshop on how to be innovative in your company and what Addictlab can do to help you.
Lister Medical Building, Johannesburg. Apply now.

September 13
Eco Awards, Design September, Brussels
Addictlab Brussels will be present at the opening of the exhibition at Design Vlaanderen. We printed a special edition of the Labfiles on the winners of the Eco Awards. I'll be in Italy at that time, I guess.

September 15
Mittelmoda Fashion awards, Italy
13.00: New Markets Conference: New developments, trends and business models in the creative industries.
Design Utopia or a brand new World? Introducing a crossover laboratory approach to get to another energy level. coordinated by Jan Van Mol, Creative Lab Researcher of Ad!dict Creative Lab @ Enoteca Gradisca, Gorizia.

So yes, I'll be spending my Sunday September 16 in Venice. Although I' m seriously considering flying back and forth to Brussels for a number of meetings. We'll see.

Wednesday, August 15, 2007

Olympic Thoughts. (trend_research)




Beijing 2008.
They will be ready. And it will be profitable. What am I saying : money will be made.
Don't misunderstand me. Of course, I'm all for the city branding approach, using marketing tools to build - and enhance - your society.
The buildings that are being constructed, the landmarks , both geographical as futureproof... it is a celebration of Human creativity. Is it not?
Yet when looking at all those architectural wed dreams, I can not NOT think about that image that Raf Willems made and we published in the Olympic issue. It reflects so well an alternative view on the Olympic Thought.
One of honesty, dreams, gathering hope and cheers.

Bamboo, a convenient root. (trend_research)

From now, I'll be posting on stories about concepts from Labmembers that strike me. That could predict trends, since we can use our growing database of concepts to see whether a certain story, product or habit, is being tackled by more people from different backgrounds and cultures. These stories will be published on different platforms, such as Flanders DC, Signs of the Times and other. More later.



About the concept

'Living Objects' is about furniture made of living organisms. The table on the picture gives us an example: the table litterally grows from the bottom up. Bamboo grows in 8 weeks up to the hight of a table, and maintains its hight & width for the upcoming three years. You can thus grow your own table legs. Living Objects is a concept by Floris Wubben.
Check Floris' Labfile on addictlab

More about Bamboo
Bamboo is a grasses family. Originally it served as a source for food as (its tiny bamboo shoots) but it can be used for many purposes. It is the giant of all grasses and one of the fastest-growing plants. Bamboo grows mostly in Asia (tropical -subtropical) and in warm places such as Central America and parts of South America. Its stem due to its hardness is very often being used for construction and furniture material. This character is formed from the mineral silica that absorbed from the soil stored in the hollow and the jointed stem while bamboo grows.

Why Bamboo on this trend lab pages?
It's quite in to discuss about global warming. Obviously a number of organisations and brands jump on this, as they hope the positive values for the good cause will reflect on their own.
Yet in how many cases the interest is genuine? What sustainable changes can we expect? Bamboo is a possible part of the solution. It can get an important part of C02 out of the air. You will be seeing bamboo back in different ways and usages.








Catch the new brand MOBBOA.
MOBBOA stands for fashionable bamboo shirts and bamboo bodywear. Mobboa also stands for a couple of "house values" : oneness, consciousness, honesty and respect for man and nature, all values we try to live to every day again. One euro per Mobboa bamboo shirt sold will go to a charitable thrust that support and practices the values described above. This bamboo t'shirt contains 70% of bamboo fabric making it supersoft, light, fresh and thus very comfortable to wear. Mobboa bamboo shirts are by nature anti-bacterial and hypo-allergenic. Its cut makes the shirt follow extremely well the curves of the female hips.When you wear bamboo, you actively give a positive contribution to our environment. An argument that counts in view of the important climatological changes worldwide.


Bamboo clothes are soft as silk and yet durable : bamboo feels as soft and light as silk and therefore makes it very pleasant and comfortable to wear, certainly on the naked skin. Yet, bamboo clothes are more durable and cheaper than silk and you can put them in the washer and drier.
Hypoallergenic : the risk of allergic reactions on contact with the skin is minimal, because growing bamboo does not require pesticides, insecticides or fertilizers.
Antibacterial : the natural bamboo fiber contains an agent with a naturally occurring bacteriostatic property. This means bacteria do not cultivate on them, thereby inhibiting the development of unpleasant body odours. Most other tissues get the same property by undergoing some chemical treatment (that can more often lead to hyperallergic reactions. Tests show that -even after 50 washes- 70% of bacteria, which were purposely incubated on the bamboo fabric, are still eliminated.
Breathable : because of its unique microstructure ( a matrix with various microscopic gaps) perspiration can be absorbed and evaporated much faster than is the case with cotton, wool or other e.g. synthetic fibers. That is why bamboo clothes stick much less to your skin, keep your body cooler (up to 2°C lower than when wearing other fabrics) and drier.
Biodegradable : bamboo fibers are degraded biologically within a short period of time .

Bamboo for kids : children will quickly discover the softness and comfort of bamboo towels, washcloths and bath robes !
Our woven bamboo bath robes for kids are "top of the bill" : they have a bunny design on the side pocket, are silky soft to wear and of high standard quality and finishing.
They absorb faster more moisture than 100% cotton robes and also dry faster.Bamboo by nature has antibacterial properties.The owner of a bamboo bath robe contributes to the preservation of our planet.This bath robe undoubtedly will become their number one outfit afther a bath, shower or sauna.

information gathered from different sources. Be sure to check :
Widianto Utomo
designlabresearch
Mobboa
Check Floris' Labfile on addictlab
Other related work by Labmembers
Dr. Bamboozle
Bambooligature
Aimulet