Monday, January 26, 2009

Respect.




I have a lot of respect for people who use their creative talent to come up with ideas that actually try to change something. I do believe it's our task at Addictlab, as well, to point those out, and not yet focus on another creation of a fancy dress or hip design chair.
Not that those are not important to show a vibrant creative community. But let's face it, in view of global needs, there are more important aspects to be looked into.

Here is a new labmember from Portugal, Pedro Alegria, (and what a name that is) who came up with a really nice idea.
Of course, from a brand experience point of view, your slick bank director wouldn't like too much the presence of, well, not so well-dressed, not so nice smelling people in his ATM booth. Maybe we should throw in free LancĂ´me samples, and a small winter garderobe courtesy of Louis Vuitton or Chanel.
Let's keep on dreaming. It's the only way to create sustainable changes.

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According to recent news, there are around 900 homeless in Lisbon. On winter’s coldest days, to sleep on the streets is to take the chance of suffering of hypothermia. Several entities seek to re-enforce the distribution of blankets and clothes, hot food and drinks, an effort that reveals to be insufficient. But, in the city, there are indoor spaces likely to be used by the homeless on the cold nights. Those spaces are the ATM booths. These money containers, during the night, have hardly any movement, are constantly warm and can represent an almost luxurious shelter for the homeless. Consequently, we’ve created a golden ATM Hotel to be developed in partnership with banks, allowing homeless to access the ATM indoor spaces. The main goal of this project is to rise multiple questions regarding the homeless conditions and needs, the way we share space with these people evoking public and private space, and also the possibility to have institutional spaces playing more active social roles, even if only temporarily.

Go to labfile

Friday, January 23, 2009

ifashion.co.za

I'm not too sure about this headline, but I do am in good company.




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