Wednesday, August 15, 2007

Olympic Thoughts. (trend_research)




Beijing 2008.
They will be ready. And it will be profitable. What am I saying : money will be made.
Don't misunderstand me. Of course, I'm all for the city branding approach, using marketing tools to build - and enhance - your society.
The buildings that are being constructed, the landmarks , both geographical as futureproof... it is a celebration of Human creativity. Is it not?
Yet when looking at all those architectural wed dreams, I can not NOT think about that image that Raf Willems made and we published in the Olympic issue. It reflects so well an alternative view on the Olympic Thought.
One of honesty, dreams, gathering hope and cheers.

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