With a new purpose and values setting a fresh direction, Kraft Foods also gave its corporate logo a facelift to more clearly deliver "delicious." Starting today, people around the world will begin to see the new identity that deliciously features a smile, the natural reaction to delicious foods and experiences, and a colorful flavor burst. It signals to employees, consumers and investors what the new Kraft Foods is all about.
— Press release
(O. The corporate kraft logo is the last one.)
Love this quote
"There really isn't anything good to say about this logo — if I had to dig really deep I would offer that the lowercase "k" is very pretty, but that's about it. This is such a wimpy logo for such a large corporation. The red "smile," the colorful burst, they are all hackneyed and friendly to a degree where they are just childish. And, ohmygod, is that Tekton in the tag line? I haven't seen that typeface used without sarcasm or irony in a long time."
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