I thought it is quite interesting to see that the Spanish team's 'We are ready for China' picture is send around the world as seen as racist. They did get a lot of criticism.
In order to increase the own competitiveness and its penetration of the global market , the Chinese society currently tries to conform itself to the western model. But as the Chinese force becomes stronger, this might very well turn the other way. We Western people might need to adapt to them. Looking at their Gold Medal success, it might not even be a bad idea.
The project 'Chinese Look' we published in Ad!dict on Heritage is a critic on the current paranoia that leads us 'from the West' to stare impotent to the imminent advent of a Chinese Future.
It's a jewel in titanium that the westerners can wear in order to assume the more obvious oriental somatic features, showing off fascinating almond-shaped eyes. It's also an instrument of visual correction that offers westerners the possibility to look at the world with Chinese eyes, helping them to face... a hypothetical new world order.
Ha. Let's see how many people will actually wear this in London in 2012.
Go to Oscar & Lara's labfile on addictlab.com:
Oscar Brito + Lara Rettondini
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