Wednesday, April 30, 2008

Evil is in the eye of the beholder



There has been a bit of a stir in England on a logo that is created for the OGC, the Office of Government Commerce. It cost about 17000 euro to create, but it will probably not be used due to the .. well... erotic connotation it gets when you look at it sideways.




Now, if I was the creative director of the slick London design agency, I wouldn't worry too much about controlling the hormones of my design team or their will to create some hidden persuaders. I do would fire them and start looking for a team that could create something unique for a client, in stead of going 'shopping' and getting more then a bit of inspiration in .... a bottle water.

No comments: