research 26: Gaming

My little editorial introducing our 26th inspiration book.

Ad!dict’s 26th issue has become a true inspiration book with over 160 pages, packed with surprising views of numerous labmembers.

Before diving into the content, I would like to focus on the creative process of the printed matter you are holding.

The book was created as a collective work. A collaboration of so called Lab Researchers, present on site in Brussels, or via broadband access.

Ina Arends, lab ambassador for the Netherlands, looking and browsing our databases. As was Giovanna Massoni, Italian design lab researcher based in Brussels. I thought it was a good idea to add another level, by inviting labmembers to come and do the job. Giuseppe Demaio (Australia) is the first ‘guest-art director in residence’, whose job was it to start playing with gaming.

He was lucky, believe me, to be able to count on the help (day and night, as games are not entirely linked to the universal hours of the sun) of Katharina Tretter (Austria) and Nuno Oliveira (Portugal). In the last straight line – why do deadlines seem inevitable to this game of editing - we called in Fenna Zamouri and Anja Samson (Belgium) to help and finalise, all backed by mental and more support Ann Van Dievoort.

All these people have made it their goal to deliver you something beautiful.

Respect their rules. Honour their game.

I know I do.


(the book comes out November 17)