Thursday, July 05, 2007

Reflections on new work uploaded on addictlab.com (1)

I'll be commenting some of the great concepts that are being uploaded on our addictlab.com site. Here is work from a Belgian promising talent, Gert De Clercq
It's called Black Box.
Technique used : Acryl on Carton boxes.
And the message ?
What first seems no more then boxes with well known brands printed on them, gets a twist when you focus a bit more.
All logo's have been subtily altered, changed, creating humoristic, sometimes cynical but always intelligent messages.
The boxes are conveniently empty... Aren't todays marketing hypes not all about the packaging and not about the content?





Go to Gert's Labfile