Tuesday, April 24, 2007

the Nano Research



Here is a challenge.
Addictlab is full of references towards science. Our, name, our logo, our periodic table approach with creative disciplines replacing the chemical elements (thank you Mr Mendelejev), our formula’s and websites. We designed it that way as it was my way to try to structure creativity. I still believe creativity is chemistry. It’s al about people collaborating, creating something new because of the crossover collaboration.

The definition ‘creative lab’ I have patented and registered years ago, since at that time no one was combining the world of culture and that of labo’s, pipets and Geiger counters.

Yes, I know, these days, ‘Creative Lab’ is used by many others, and no, I didn’t start up copyright issues and juridical steps. Maybe I should, but I ‘m convinced that is some what of negative energy, completely opposite to my vision of a positive attitude in creative processes.


Nanwho?

One nanometer is about 0,000 000 001 meter. That’s rather small.
Nano technology for that matter, is science on that same 10-9 level.

Nano technology can be considered as design with essential building blocks, design on an atomic level, and with every small change implemented, the bigger picture changes.

It comes down to the utter essence of creation, re-designing the back bone of our mere existence. Being able to do that questions and defines our role as human beings, since the one thing that makes us different is our capability to be creative.

It defines and questions our role, since with the developed and yet to be developed tools, we’re close to playing god. Some people believe we’re coinciding with god ‘s proper job description.

An enormous task lies ahead for us as a community to define the boundaries of that research..

An example? Can we talk about genetically modified food? Is that a line not to be crossed?
But what then to say to those ingenious people that have developed a system to modify the DNA of a certain plant, resulting in a change of colour of the flower when it grows on top of a hidden landmine, making the landmine more easy to be detected…


On nano and history.

I love the similarities with history. Since, isn’t that the same? We live because there were creative processes before us. We live because one action (human or by nature) initiated another action, and thus creation is happening.

In nano research, those actions are the molecules. Change the sequence or the molecules, and you get an other outcome.


On a more personal note.
I must confess. I started my education as a civil engineer student. A logic next steps after my math specialty during high school. Add to that a slight parental force to have an engineer in the family.

It was all a bit to narrow minded – or unidirectional for that matter. I was busy, designing, drawing, photographing, writing. I met my future wife there – who is a civil engineer. So that solved my father’s problem.

When I finally quit and turned to art school and advertising, I remember my father being anxious. On the wide gap between the engineers’ world (and social surrounding) and that of the creative - or worse: artistic - scene.
And he is not the only one. We structured our society that way.

Wrongfully. With this collaboration between addictlab and imec, we are taking care of that fear. We are closing that gap.
With this book, we are trying to give a platform to those who are able to reflect from a complete other perspective and confront them with the usual suspects of the nano research.
In that confrontation lies the essence of true conceptual thinking.

Let this be a start, create the best of both worlds. And we have work to do: there is a whole place that needs to become a better one.



Allow me to thank Fenna Zamouri & Nuno Oliveira for their 109hours spend on 10-9. I also wish to thank Jo De Wachter from Imec, to have the open spirit needed to approach addictlab with this project.



Jan@addictlab.com

More?


[def. Nanotechnology is a field of applied science and technology covering a broad range of topics. The main unifying theme is the control of matter on a scale smaller than 1 micrometer, normally between 1-100 nanometers, as well as the fabrication of devices on this same length scale. It is a highly multidisciplinary field, drawing from fields such as colloidal science, device physics, and supramolecular chemistry. Much speculation exists as to what new science and technology might result from these lines of research. Some view nanotechnology as a marketing term that describes pre-existing lines of research applied to the sub-micron size scale.
Despite the apparent simplicity of this definition, nanotechnology actually encompasses diverse lines of inquiry. Nanotechnology cuts across many disciplines, including colloidal science, chemistry, applied physics, materials science, and even mechanical and electrical engineering. It could variously be seen as an extension of existing sciences into the nanoscale, or as a recasting of existing sciences using a newer, more modern term. Two main approaches are used in nanotechnology: one is a "bottom-up" approach where materials and devices are built from molecular components which assemble themselves chemically using principles of molecular recognition; the other being a "top-down" approach where nano-objects are constructed from larger entities without atomic-level control.]
From Wikipedia, the free encyclopedia

Wednesday, April 04, 2007

On the creative industry..: How to give a company wings. And the designer with it.

It is not without pride and I hope I'm not boasting when talking about a recent succesful project confirming a bit addictlab's status as 'pioneer in the creative industry'.
A nice title, indeed. (Someone once called me personally the new Renaissance man, which was rather ok, because she was nice. But in the same event, a guy came by calling me Leonardo, stating that he then was Raphaello. It was in Australia, and yes, there were too much free drinks.)

But ok, let's bring on this exemplary work. Hm.

The briefing: try to captate the „brand essence“ of the new Diesel collection.
The system: select innovative work from our addictlab.com database.
The result: production, sales and exhibition of Light objects designed by Swedish Labmember Malin Lundmark, in the Diesel concept stores of Amsterdam, Brussels and Antwerp.


The new 2007 Diesel collection is based on aviation and neon lights.
With that information in mind, we could dive into our constantly growing database of concepts and ideas. And it was logic to present to Diesel the Paperplane Lights.
The Paperplane Lights are now being produced in Sweden and will be exhibited in the different stores mid April. The Paperplane Lights look like little paper planes, but are made of aluminium and are actually lighting objects.

About Labmember Malin Lundmark (Sweden)
Malin Lundmark mainly works with functional design, where a poetic value is added. Her creations always tell a story. More information on Malin Lundmark can be found on her Labfile on Addictlab.com.

I'm proud since I believe this really shows how Addictlab can and should work. First Malin became a Labmember after she met us in Milan. I approached her at her booth at the Satellite during the Salone del Mobile.
She registered on the site and uploaded a selection of her work on her Labfile.
We then selected her work in our publication, Ad!dict 's Inspiration book #27 with the theme Gaming, that was linked to a travelling Gaming exhibition.

And now we are making the link with the industry, and thus creating a win-win situation for Malin Lundmark as a designer, Diesel as a brand, and Addictlab as a 'facilitator'.
It means that we were able to understand the artistic level of a concept, and bring that to a larger audience. But also,
not less important, create a bridge towards the industry that needs to be innovative.
In other words: a creative industry can work if you can match economical rationalism and artistic chaos. Or at least try to control the confrontation between those two.


Thought one: we need more creative work from that level, from all different people.
Thought two: we need more businesses that understand the proactive work from Addictlab and tap into our lab.

Bring it on....