The Social Relevance of Brands (Part 4/ from Ad!dict inspiration book: The Brand issue)

Here is a task for all of us: design
globalisme. As clients, consumers,
brands, designers, manufacturers,
press, and people – thus, as a society,
the right approach should be to rethink
and work on creating coherent
concepts for corporate brands
and for human brands, still fully
utilising the knowledge and findings
emanating from our heritage.
Our cultural heritage includes our
brand heritage. We have to
incorporate a certain level of design
globalisme, to find a balance between
the created concept, the human
being, the environment and society.
Creating – and we all do – thus becomes
a complex yet
challenging activity.

(the brand issue / chapter 5)