In talks & seminars on branding, I then talk about examples of this holistic vision and brand 'coherence'. That the CEO's assistants wardrobe is as important as the decisions made in the boardroom, and more.
Now, having lived in South Africa, I realise that the rest of the world not always knows what's going on there. Believe you me, the country has a whole lot more to offer to the rest of us than just crime statistics.
I would even say that some of the young country's characteristics should be adopted in other countries. And it's not just the weather or the wildlife, I'm thinking consumer services, people friendliness, retail concepts and kids birthday venue concepts.
Of course, the country has had its issues to overcome, and Nelson Mandela 's ANC played an important role in getting the country where it is today.
There is a bit of a downside to that, as not everyone at the ANC has the same vision or knowledge on corporate governance. And that's a bit of a understatement.
Now getting back to the wardrobe example. Have a look at the newest ANC..heu... casual wear. They took the holistic brand approach to new heights. Walter Van Beirendonck must have gotten an Antwerp-Joburg ticket to come in and design these.
I could live with a female leather jacket wearing ANC powerwoman. It's the male ones that are only perfect when your name is Michael Jackson. Pity you have died.
The choice of green opts out some colours that were strongly united in Mandela's great brand payoff: the 'rainbow nation'. The ubuntu greenishness now unites Kermit, The new MacDonalds logo, Zuma and radioactive avocados.
Whether these greenish blingbling vests are proof of good governance, however, is to be seen. But these jackets will surely light up in the dark, when there is a power cut somewhere. It will then be easy to spot the one who is to blame.
In case you're interested, place your order here
